Today, DHL is the world's largest logistics company. With an international team of 380.00 professionals, we serve 220 countries and regions, all with a passion for logistics and reaching new markets. In the Netherlands, DHL consists of the 5 Business Units that operate from different locations in the Netherlands. Although the activities of these Business Units are all focused on logistic services, the nature of the activities and the different functions is very varied and not always well known.
DHL asked Floyd & Hamilton to develop a recruitment site where the diversity of activities and functions is not only shown at the front, but where the various ATS systems also integrate well with each other and with the website at the back. The candidate journeys must not suffer from the choices for different back office systems and on the website DHL must show itself as one employer.
If DHL used to present itself from an internal focus on the website (business units and departments), the new website mainly looks at the wishes and behaviour of the most important target groups for which the website has been set up. So more based on worlds (on the homepage), a section of disciplines and only later the business units. It is only possible for a candidate to make a choice, for example for a driver, the relevant vacancies of all units. With the new site, we have succeeded in really putting the candidate at the centre of attention.
Merging 3 business units on one recruitment platform not only made it important to take a good look at the different target groups, but also to create an unambiguous presentation and journey despite the different ATS systems. There is a link with Taleo and Avature. The quick and easy application, the loading of the vacancies and the complete measuring of the application process was completely successful despite the different links and especially the difficulty of integrating Taleo.
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