Do you know what your target group is looking for and/or needs? When is the right time to offer them specific content? Have you thought carefully about the candidate experience and do the candidate's expectations match your employer brand? A good way to answer these kinds of questions and to provide insight into the different phases candidates go through is to map out the Candidate Journey(s).
Target groups and research
Only when you have thought carefully about who your target groups are, can you make decisions about which journey someone should take. By drawing up the Candidate Journey(s), we find out with you what your candidates really want and how we can improve the inspiration and quality of the conversion. It's important to know which specifications are important before applying and which obstacles need to be removed.
Always on. A different approach.
During the project Floyd & Hamilton will help you in an interactive Workshop to map out these journeys and then use them to optimally set up the recruitment platform. In the Workshop we first determine the different personas and then what the (online) behaviour and information needs of these personas are during the orientation phase.
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