Candidate Journeys

Do you know what your target group is looking for and/or needs? When is the right time to offer them specific content? Have you thought carefully about the candidate experience and do the candidate's expectations match your employer brand? A good way to answer these kinds of questions and to provide insight into the different phases candidates go through is to map out the Candidate Journey(s).

Target groups and research

Only when you have thought carefully about who your target groups are, can you make decisions about which journey someone should take. By drawing up the Candidate Journey(s), we find out with you what your candidates really want and how we can improve the inspiration and quality of the conversion. It's important to know which specifications are important before applying and which obstacles need to be removed.

Always on. A different approach.

During the project Floyd & Hamilton will help you in an interactive Workshop to map out these journeys and then use them to optimally set up the recruitment platform. In the Workshop we first determine the different personas and then what the (online) behaviour and information needs of these personas are during the orientation phase.

Our latest work


Eneco shows what an optimal vacancy page should look like because it is unique every time. Helped by deploying a smart CMS, which enriches the content on the vacancy page on the basis of dynamic vacancy data. This creates a unique vacancy page, which is actually focused on the specific persona that is being searched for.

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WE Fashion

A design that fits in seamlessly with the We Fashion branding, partly thanks to the dynamic and well styled images.

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Everything on the global recruitment site, but also on the 13 country websites, revolves around seduction, inspiration and conversion. Three important optimisations continuously contribute to the candidate experience.

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Also interested in an awesome Recruitment Website? Please contact Ramses.

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